Case Study: Oupai Doors

Case Study: Oupai Doors

Customer Profile

Jiangshan Oupai Doors Co., Ltd. is a professional wooden door manufacturing enterprise integrating R&D, production, sales, and service. Relying on technological progress, the company has obtained more than 200 patents. The company has two large-scale manufacturing bases, a sound marketing network and service system, and more than 1,000 specialty stores of all levels across the country. The company has its own import and export rights, and its products are exported to dozens of countries in Europe, America, Africa, etc.

Business Challenges

  1. Dispersed business systems cannot meet the rapidly changing customer needs;

  2. The high degree of product customization and the changeable material demand;

  3. The increasing number of distributors and engineering customers urgently needs effective and good management;

  4. Lack of effective management of supplier inquiries;

  5. Order data needs to be integrated with the background ERP.

Solution

Microsoft Dynamics AX, CRM

Benefits

  1. Meet the special needs of product customization;

  2. Flexibly handle the rebate discounts of dealer sales;

  3. Dealer franchise and level management;

  4. Dealer sales support, supplier management, and engineering customer management;

  5. Foreign customer management, market planning and promotion activities management, and service management.

Solution Highlights

Microsoft Dynamics not only meets the special business process requirements of high-degree customization, but also provides a CRM system for managing distribution, marketing, and after-sales services, which is perfectly integrated with the background ERP to achieve real-time data unification.

Next Steps

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